Pay That's Fair, Competitive, and Defensible
Custom compensation surveys, market benchmarking, and job evaluation with clear recommendations you can actually act on.
Compensation Decisions, Backed by Real Data and the Science of Motivation
We build the evidence base you need to pay people well and defend every decision. We always give due regard to existing data, but what we really encourage is a custom compensation review tailored to your organization, your roles, and the market you actually operate within that's what lets you stand behind your compensation philosophy with confidence. Decades of research, including Daniel Pink's work on autonomy, mastery, and purpose, tells us that once pay is fair and competitive, it stops being a motivator and becomes a baseline of trust below that baseline, pay is a constant distraction; above it, your people are free to focus on the work that energizes them. Our job is to take pay off the table fairly, defensibly, and with a plan you own. Organizations across BC have trusted us with this work, from executive compensation reviews to full, end-to-end compensation programs, and we work fluently in unionized environments including step-grid and collective-agreement contexts.
"Are We Paying People Right?" Shouldn't Be a Guess
Compensation is one of the biggest decisions you make and one of the easiest to get wrong without good data. Offers lose to competitors. Internal pay gaps create tension. Salary requests can't be evaluated, and every pay decision becomes a one-off negotiation. Underneath sits the discomfort of not knowing whether you're underpaying loyal people or overpaying out of fear of losing them. People can tell when pay is arbitrary, and it erodes trust. Fair, transparent compensation isn't just a retention tactic, it's a statement about how you value the people who build your business.
Immigrate to Canada
Live and work better in Canada. I provide assistance with:
Work Permits
Obtain the necessary permits to work in Canada.
Study Permits
Pursue your education in Canada with a study permit.
Visit Canada
Get support with your application when traveling to Canada.
FamilySponsorship
Reunite with your loved ones through family sponsorship.
Become a Canadian Citizen
Apply for citizenship confidently with dedicated support at every step.
- Custom Compensation Surveys Like-for-like market data and competitive positioning.
- Job Evaluation Consistent, transparent role grading, including step-grid contexts.
- Job Description Writing The most important HR document, drafted with rigour.
- Pay Structure & Policy Design Bands, progression, and the policy to govern them.
- Executive & Total-Compensation Review Base, premiums, and non-wage levers.
- Implementation Support Change guidance for a smooth, well-communicated rollout.
Working With Evoke HR
We work with employers who care about their people — who want a workplace where employees and the business both thrive. We bring care, compassion, and professionalism backed by years of practice, and we approach every engagement as a partnership, not a transaction.
We take the time to understand each organization we have the privilege of working with, and we tailor solutions that fit your culture and stage of growth. We know HR. We know what an organization needs. And we know how to grow the HR function in step with your business. We love what we do.Evoke is a Chilliwack-based boutique consulting firm working with organizations across British Columbia.
Meet the team behind your HR — visit our About page.
"During a critical transition, the City of White Rock urgently needed an HR expert. Katrina stepped in and customized her services to be exactly what we needed. Her strategic HR management stabilized our operations and streamlined the recruitment for a new HR Director. Working with Evoke HR was a strategic advantage we were lucky to have.”
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Guillermo Ferrero
“Katrina is a true HR professional in every aspect. She took the time to deeply connect and understand our organization and some of the unique features of our business, building solid relationships with our leadership team. Her strategic work was invaluable to help free up our time at the management level and provided additional capacity to our HR function.”
Katherine Treloar
“The CEA engaged Katrina from Evoke HR to undertake a comprehensive compensation review of executive positions and to provide advisory services to guide HR processes and decisions.
Katrina provided valuable insight and information to help guide decisions. The level of service she provided was commendable and quality of her advice was excellent and timely”
John Madden
“Katrina has supported the City of Port Moody on numerous projects, from job descriptions to reorganizations. Her expertise has been instrumental in making informed decisions to complete our projects successfully. Evoke HR is an invaluable partner in navigating the complexities of human resources.”
Val Tepes
"Evoke HR and Immigration has consistently delivered exceptional and professional services to First Nations Emergency Services Society (FNESS) in various areas including policy and procedure development, job description updates, recruitment, and end-of-employment assistance. Their expertise and support have been invaluable to our organization. FNESS confidently recommends Evoke HR and Immigration for their outstanding support."
Francyne Joe
"Partnering with Katrina and Evoke HR on our compensation and benefits review was a game-changer for SES Consulting. Katrina streamlined a typically complex process, delivering comprehensive research and actionable insights that were easy to understand and implement. Her regular updates and balanced perspective kept our team informed and confident every step of the way. Evoke HR brought clarity, precision, and genuine partnership to our project.”
Nicole Cook
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"Katrina and Evoke HR & Immigration were instrumental in helping MNBC build our end-to-end compensation program. She brought deep expertise in job evaluation, market surveys, and policy development while ensuring the program aligned with our unique culture. Her ability to anticipate downstream impacts, guide us through change, and support a smooth rollout was invaluable—we couldn’t have done it as successfully without her!"
Cheryl Churney
"We feel incredibly fortunate to have connected with Evoke HR. From day one, Katrina brought professionalism, clarity, and deep expertise to the process. She guided us through a complex LMIA application for a Technical Support Specialist, making what could have been overwhelming feel seamless. Her responsiveness, attention to detail, and thorough understanding of every step were truly invaluable. Without a doubt, Katrina and Evoke HR will be our first recommendation for anyone seeking expert HR or immigration support."
Jennifer Love
"Katrina brings deep professionalism, expertise, and genuine care to everything she does. As our fractional HR partner, she has been an invaluable resource — knowledgeable, responsive, and consistently thoughtful in her approach. I recommend Katrina and Evoke HR without hesitation."
Sandra Dyck
"Evoke HR delivered outstanding support through our employee engagement survey and action planning process for our team of 200+ Parks staff. The design was thoughtful, communication was clear and consistent, and the delivery was highly professional. Most importantly, the results revealed insights we simply couldn't see on our own — and positioned us to take meaningful action. The engagement survey is now a permanent fixture in our annual work plan. I have, and will continue to, recommend Evoke HR without hesitation."
Brad Domaas
"Evoke HR has been an exceptional partner throughout our LMIA and staffing process — from initial set-up through to ongoing program oversight. Katrina's expertise, responsiveness, and attention to detail have made what is often a complex process feel seamless and efficient. She consistently goes above and beyond, providing guidance that has given us confidence at every step. We truly value the professionalism and dedication Evoke HR brings to our organization and highly recommend their services."
Byron Jackson
Working with Evoke Is Simple
A steady process — because your people, and your business, are worth doing this right.
Tell Us What's Going On
A short call or message. We love this part — hearing what's really going on in your organization, and asking the questions that matter.
A Written Plan, Not a Sales Pitch
Clear scope, sequence, and cost, all on paper before we start. You deserve to know exactly what you're saying yes to.
HR That Feels Different
A seasoned partner in your corner, working alongside you with real care. Hiring gets easier. Hard calls get less lonely. Your people notice.
FAQs
What are the immigration options available to me?
What are the immigration options available to me?
What are the immigration options available to me?
What are the immigration options available to me?
What are the immigration options available to me?
What are the immigration options available to me?
What are the immigration options available to me?
What are the immigration options available to me?
What are the immigration options available to me?
- What's included in a compensation analysis? Typically a market survey of comparable roles, benchmarking against your chosen comparators, an internal-equity review, and a written set of recommendations often with a proposed pay structure and an implementation plan.
- What is job evaluation? Job evaluation is a structured, consistent method for grading the relative value of roles in your organization. It's the foundation for fair internal pay relationships, and it's especially important in unionized and step-grid environments.
- Can you build a custom salary survey for our sector? Yes. We design custom compensation surveys tailored to your roles, sector, and region, rather than relying on generic data that doesn't fit your business.
- Do you help with the rollout, not just the analysis? Yes. Anticipating downstream impacts and supporting a smooth, well-communicated rollout is part of how we work a step others often skip.
- Do you write job descriptions? Yes and we treat them as one of the most important HR documents you have. A clear job description sets the foundation for fair pay, accurate evaluation, role clarity, performance conversations, and identifying real development gaps. If your organization does one thing well in HR, it should be your job descriptions.
Still Have Questions?
Reach out. A short call is often the fastest way to know whether we're the right fit — and what working with us could look like. Book a call or send us a note below.
Stop Carrying HR Alone
Let's talk about what part-time HR support could look like for your business.
